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Landor has a new look…

.. but they still can’t name to save their ass. However, that is a nice pic of Anthony Shore on the hompage. And as hard as it is to believe ladies, he is straight and available (Post-ops considered)....

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How language colors perception

Can you tell which aliens are good and which are evil, the Smoothheads or the Bumpyheads, based on whether they are called “leebish” or “grecious”? If so, you’re a good candidate for testing at...

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Igor’s latest naming work: “Showcase” for Seagate

Via Gizmodo: THE CABLE SHOW ’08, New Orleans — May 19, 2008 — At NCTA’s Cable Show, Seagate Technology (NYSE:STX) announced it will introduce its Seagate® Showcase™ storage solution, a new series of...

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The blonde leading the blonde

Those fun-loving Aryans at Volkswagen are at it again. Producers of the horrendously named “Touareg” SUV, they remain true to form by naming their new “compact, more fuel efficient SUV”, wait for it…...

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83 articles about naming and branding companies and products

83 articles about naming and branding companies and products.

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Landor: The Art of the Steal

Sometimes imitation is flattery, sometimes it demonstrates a complete lack of originality and / or corporate ethics. Naming and branding parody site Landor has posted an article in which they claim...

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Yes, our name is meant to be humorous

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Oxymoron of the Decade –“Voluntary Regulation”

Via today’s NY Times: WASHINGTON — The chairman of the Securities and Exchange Commission, a longtime proponent of deregulation, acknowledged on Friday that failures in a voluntary supervision program...

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Hokey-Pokey

This year’s Bad Sex in Fiction Awards go to: John Updike’s sex scenes — including a romp with a “Widows of Eastwick” witch in a beachside motel room — won a Lifetime Achievement Award at Britain’s...

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Spoon Me

Via Dom Nozzi: Ben & Jerry created “Yes Pecan!” ice cream flavor for Obama. They then asked people to fill in the blank for the following: For George W. they created “_________”. Here are some of...

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Corporate team building exercise

The only relevance this video has to our blog topic, even tangentially, is that the song contains a reference to a corporate team building exercise. Close enough and WTF, it’s business time:

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Homeless Hotspots. A new low, even for British PR.

This creepy PR salvo consists of turning homeless human beings into walking hotspots at SXSWi, and having them wear t-shirts identifying themselves as such. Much like hailing a cab, you flag down a...

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Have physicists discovered the evolutionary laws of language in Google’s...

Via WSJ: Can physicists produce insights about language that have eluded linguists and English professors? That possibility was put to the test this week when a team of physicists published a paper...

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Give the ladies what they want

The marketing geniuses at Neutrogena, realizing how crowded the women’s skin care product sector is, have been selling vibrators. But not just any vibrator, a vibrator that a woman can, with head held...

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